Creating a Welcoming Play Therapy Experience Online
UX Research
Website
Branding
Child-Focused Therapy Brand & Website
Overview
For this project, I created a complete brand identity and website design for Peninsula Kids Play Therapy, a child-centred play therapy service dedicated to supporting emotional and developmental growth in young children and their families. Play therapy uses children’s natural language — play — as a safe and expressive way to build resilience, confidence, and emotional understanding. 
The goal was to design a warm, accessible, and reassuring visual experience that reflects the compassionate nature of the services and makes it easy for parents, families, and educators to understand how play therapy works.
Client
Peninsula Kids Play Therapy
Services
UX Research
Logo design
Brand Identity
Website Design
The branding was crafted to feel friendly, supportive, and uplifting, appealing to both children and adults. Soft colours, playful graphic elements, and welcoming typography were selected to reflect:
• Emotional growth
• Safety and trust
• Child-centred care
• Professional but approachable support
These visual elements work together to create a look and feel that feels both professional and genuinely warm for families seeking help or guidance.
Minimal and uncluttered
Design Approach
Clear, simple, and inviting
Website Design
The website was designed to be clear, simple, and inviting. Key design goals included:
• Easy navigation for parents and caregivers
• Clear presentation of play therapy services
• Warm, approachable imagery and layout
• Calm visual hierarchy that eases information discovery
Information about what play therapy is, how sessions work, and the qualifications of therapists are presented in an intuitive structure so visitors feel informed and supported from their first visit.
User Experience
Creating a fun experience
To enhance usability, we focused on:
• Minimal visual clutter, creating a fun experience
• Straightforward content layout that explains therapy in a comforting way
• Clear service descriptions that help users understand benefits
• Action prompts for enquiries and registrations
This creates a user journey that feels both supportive and reassuring for families exploring therapeutic support for their child.
Outcome
Results
The final website and brand identity offer a friendly, human, and professional online presence for Peninsula Kids Play Therapy. The design supports the organisation’s mission by:
• Helping visitors quickly understand the purpose and value of play therapy
• Reflecting the caring nature of the therapists and their approach
• Presenting a visually calm and engaging experience for families
Overall, the project provides a welcoming digital space that aligns with the organisation’s values and supports families in taking the first step toward emotional growth through play.
