Creating a Calm Online Space for Mental Health
UX Research
Website
Branding
Online psychological health clinic | Design Direction and Strategy
Overview
This project focused on creating a calm, welcoming brand and website for an online mental health service. The goal was to design a digital space that feels safe, clear, and easy to use, helping people feel comfortable from their very first visit.
The overall approach prioritised simplicity, accessibility, and a gentle visual tone to support trust and ease of navigation.
Client
Dr Richard Wise
Services
UX Research
Logo design
Brand Identity
Website Design
The visual direction was intentionally minimal and uncluttered. Clean layouts, balanced spacing, and soft visual elements help reduce distraction and create a sense of calm.
Minimal and uncluttered
Design Approach
Colours were kept muted and harmonious, with a small amount of accent colour used only where attention is needed. Typography was chosen for clarity and readability across devices, supporting accessibility for a wide range of users.
Feel intuitive and stress-free
User Experience
The website structure was designed to feel intuitive and stress-free. Information is easy to find, navigation flows naturally, and important actions are clearly visible without overwhelming the user.
This allows visitors to focus on content and next steps rather than navigating complex layouts.
Visual System
Visual System
A simple visual system supports consistency across the website and supporting materials. The design avoids unnecessary decoration and instead focuses on clarity, balance, and warmth.
Subtle design details reinforce professionalism while maintaining a friendly and approachable tone.
Outcome
Results
The final result is a calm, easy-to-use digital presence that supports trust and accessibility. Feedback highlighted the welcoming feel of the site, the clarity of the layout, and the overall simplicity of the experience.
The project successfully delivered a strong foundation for ongoing growth, communication, and engagement.
